Welcome to my new blog about leadership in the field of marketing. I have chosen to focus on this particular subject area because it is something that interests me as a possible career field post graduation. In the past I have conducted informational interviews of professionals currently working in this field and am drawn to the challenge of working with a variety of different people and improving my EQ and other aspects of social intelligence.

One notable leader in marketing is Jonathan Rosenberg, the Senior Vice President of Product Management and Marketing at Google Inc. Mr. Rosenberg has 18 years of industry experience and has been an asset to Google Inc. since 2002. I would best describe his leadership style as “integral leadership”. It seems that he values being a member of the Google team and maintaining the flexibility to get goals accomplished in non conventional ways. He is known for his “untraditional marketing” and for keeping a focus on team work and for valuing keeping Google’s consumers completely satisfied.

It appears that his strengths lie in the lines of development: vision, creating relevance, and being proactive. He also posses some of the technical skills of internet marketing which allow him to have a more comprehensive view of the sector of the company that he is leading. As far as the four quadrant model of leadership, it appears that Mr. Rosenberg has cultivated lines of development in all four areas characterizing his overall LOD as somewhere between intermediate and advanced. The integral view of leadership focuses more on the organization as a whole and I would classify Google Inc. as advanced. They are committed to constantly staying on the edge of their industry and producing new innovative ways to keep their consumers coming back.